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Executives within wireless carriers recognize that Prosumers are growing from a niche market to mainstream status, yet attracting and retaining these profitable wireless users proving elusive.

Prosumers - mobile phone subscribers who have a portion of the mobile service paid by their employer or self-employed professional consumers - have been aggressively wooed by the wireless industry with promises of:

  • increased billable activities
  • improved client/employer satisfaction from immediate problem resolution
  • extended accessibility
  • flexible multimodal (voice, SMS, MMS, Email) capabilities on intelligent wireless devices.

Unfortunately, the inverse is often the reality - wireless technology has made many Prosumers lives more complex and less productive:

  • more administratively burdened
  • poorer from wireless expenses
  • less likely to capture actions
  • now needing to manage yet one more piece of sophisticated technology.

A new approach for wireless carriers to attract and retain high value Prosumers emerged recently with, Mobile Telecom Expense Management. Wireless carriers can now allow Prosumers to realize the promised benefits of wireless technology by adopting this simple technology extension on their networks.

Applying real-time tagging of all wireless device activities (outbound and inbound calls, SMS, MMS, email) with on-demand analysis and reporting of tagged information, Mobile Telecom Expense Management captures the wireless activity source, reason, chargeability, outcome and actions resulting allowing for wireless productivity without the subsequent administrative burden.

Users of momentem™ tag mobile calls and log activities with their BlackBerry. As a result they have a better understanding and greater context as to what their mobile calls and usage were used for when they compare momentem™'s reports to their phone bills. Each call and tagged activity gets allocated to the user’s customers and projects. momentem™'s system generates spreadsheets that allows users to recover more phone costs, and save time with administration tasks.

momentem™ empowers users to flag calls as billable time and cost, and type notes about the call for follow-up or an audit trail. Users can also generate on-demand reports of their tagged activities directly from the handset; a summary appears on the screen and a detailed report is sent to them via email in EXCEL format - which can be sorted by customer, project, and billable - much more detailed and usable than a typical mobile phone bill. These reports make it easy for Prosumers to generate bills and expense claims to their employers or customers for their time and cost while making more sense of their phone bill.